Description
Never used bezel setting signed Florenza from the 1960s to 1970s for a pin/brooch. It has a very fancy dark antique Russian gold finish, crisp clean faceted Austrian crystals/high quality rhinestones and an ornate Victorian Revival frame in perfect condition. Part of an old store stock buy out from decades ago from the estate of an old jewelry distributor from White Plains, NY. The pin rod looks angular in the photo because it is open; it is not latched and locked in place. The locking clasp is strong and secure. This pin is gorgeous, crisp, clean and with a vintage faceted stone or cameo it will a fantastic statement piece for your collection. Size is 2 1/4″ north to south by 2 1/8″ wide east to west. The bezel opening is 24mm by 18mm. No damage, no repair, never used, 1960s to 1970s Florenza pin direct from the original manufacturer to your collection. A beautiful example of the Florenza gold or gunmetal Russian gold finish mid century jewelry.
About 1960s and 1970s Florenza Jewelry:
Florenza jewelry from the 1960s and 1970s is highly collectible costume jewelry known for its elaborate Victorian, Renaissance, and Egyptian revival styles, featuring rich, textured gold-tone metal, intricate filigree, and high-quality Austrian rhinestones or cameo settings. Founded by Daniel Kasoff, the brand produced detailed, romantic pieces often featuring cameos, faux pearls, and, during the 60s/70s, popular boutique items like lipstick holders and pillboxes.
Key Characteristics (1960s–1970s):
Design Aesthetic: Heavily influenced by the Victorian and Renaissance periods, often featuring bold, romantic, and detailed designs.
Materials & Techniques: Used high-quality stones from Austria, Germany, and the Orient, along with cameos, faux pearls, and unique, textured, or “antiqued” gold-plated metalwork.
Distinctive Features: Frequently featured textured backs, intricate, heavy chains (like book chains), and “Tiffany-style” prong settings for stones.
Product Range: Included brooches, charm bracelets, necklaces, earrings, and a popular line of vanity items (lipstick caddies, trinket boxes, mirrors).
Markings: Most pieces are signed “Florenza” or “Dan Kasoff Inc.” (often in a copyright symbol).
Contextual Details:
The “Fabulous” Era: The brand was often referred to as “Fabulous Florenza,” operating from the late 1940s until 1981.
Collaborations: Florenza produced jewelry for other brands, including Estee Lauder, Revlon, Hattie Carnegie, and Coro.
1970s Transition: Later, 1970s pieces sometimes featured less intricate designs or, toward the end, unsigned items sold with “Florenza N.Y.C.” hang tags.
Florenza pieces are sought after for their dramatic look, frequently styled with simple, modern clothing to create a contrast with their ornate, vintage appearance.
